This privacy policy explains how Rochester Clinic collects, uses, and protects information when you visit rochesterclinic.com. It applies to this website only and was last updated in October 2026.
Information We Collect
We collect information in two ways. Information you give us: when you request an appointment or contact us, we collect your name, phone number, email address, and the message you send. Information collected automatically: with your consent, we use cookies and similar technologies to collect usage data such as pages viewed, device and browser type, approximate location, and how you reached the site.
How We Use Your Information
- To respond to appointment requests and inquiries.
- To provide, operate, and improve our services and website.
- To send communications you have requested.
- With your consent, to measure site usage and the performance of our advertising.
Cookies, Analytics & Advertising
Strictly necessary technologies keep the site working and remember your privacy choice. Non-essential tracking runs only after you accept it in our cookie banner. With your consent we use:
- Vercel Analytics, a privacy-friendly, cookie-free service that measures aggregate site usage.
- Google Analytics, which uses cookies to help us understand how visitors use the site. See Google's practices at https://policies.google.com/technologies/partner-sites.
- Meta Pixel (Facebook), which may set a cookie and share information about your visit to measure and improve our advertising. See Meta's Privacy Policy at https://www.facebook.com/policy.php.
You can change or withdraw your consent at any time using the Cookie preferences link in the footer, which reopens the banner. Clearing this site's data in your browser settings will also reset your choice.
Your Choices
- Control cookies through your browser settings, and use the Cookie preferences link in the footer to change your consent.
- Opt out of personalized advertising in your Facebook ad preferences (https://www.facebook.com/adpreferences) and Google Ads Settings (https://adssettings.google.com).
- We do not sell your personal information.
Medical Information
This website is not a secure channel for medical or health information, and it is not designed to receive it. Please do not include medical or health details in any form or message on this site; share those directly by phone or during your appointment instead. Our appointment request form asks you to acknowledge this.
Information Sharing
We do not sell your personal information. We share it only with service providers who help us operate this website and our communications (such as form, hosting, and analytics providers) under confidentiality obligations, and with advertising partners such as Google and Meta as described above. We may also disclose information when required by law.
Data Retention
We keep the information you submit for as long as needed to respond to you, provide our services, and meet our legal and operational obligations, after which we delete or de-identify it.
Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Children's Privacy
This website is intended for adults and is not directed to children under 13. We do not knowingly collect information from children under 13.
Changes to This Policy
We may update this policy from time to time. When we do, we will revise the date above. Continued use of the site after an update means you accept the revised policy.
Contact
For privacy questions or requests, contact Rochester Clinic at (507) 218-3095 or visit our contact page.